Hastings Research works with information systems to make them more useful to your employees, more accessible to your customers, and more valuable to your organization. We help turn random data into profit centers, small profit centers into big ones, and expensive liabilities into profitable assets. Sometimes this can be done with fine-tuning of code or minor additions to databases.Other times it requires rebuilding of an information system.

Our clients are typically people who operate in a world of clear and present consequences: project managers, production managers, business founders, and direct response marketers – people who are accountable at the bottom line. We also work with web analytics and market research departments, who contact us when they need an outside view or skills they don't have in-house.

We analyze and improve almost all types of electronic information systems. What is an "information system"? It is anything from a corporate knowledge base to a website search engine, from information organized by a sophisticated taxonomy to completely unstructured data like the WWW.

How big an improvement can we make? A lot depends on the size of your organization, and how much momentum it has. With huge organizations, change is incremental – but in such situations a 2% improvement in the system can make a huge difference. In smaller organizations, we can routinely improve an information system by ten percent to two hundred percent or more, as measured by faster user searches, greater user satisfaction with the information provided, and dramatically reduced calls on customer service and tech support.